Film development

We develop color negative films according to the C41 development standard. We do not deviate from the standard and therefore cannot do push/pull development, because the developing time is fixed. If a film is very dark, it is overexposed, if it is very light or even clear, it is underexposed or even unexposed. When the film is between these extremes, it is properly exposed. Some cameras, especially disposable cameras, have a fixed shutter speed. If the photos are taken in low light, it can happen that the combination of low light and short exposure time results in under or even unexposed negatives. It's not a broken developing machine as we've heard from customers, but not enough light during shooting to produce an image on the film. Please keep in mind when shooting film cameras that they need enough light and enough exposure time to produce an image, if these conditions are not met then no image can be developed on the film.

If you are taking pictures of something that is close, it is advisable to use a flash, so that there is sufficient lighting on the film.



The world of photography has a standard aspect ratio, where the proportions of frames in film cameras, digital cameras, frames and passepartout are consistent. If you're going to crop your image, make sure it's in 3:2 aspect ratio so you don't run into problems when printing and choosing a frame. To complicate matters, phones don't necessarily have these traditional proportions. But you can often choose them.


When ordering on our site (

If you are ordering photos through our website, the default  selection is 10x15 glossy photos.

When you are on the page, you first load the images, then go to payment, then a window will appear, where you can see the thumbnails of all the images. If you see red lines on the pictures they will need to be cropped to fit in the selected size. If you do nothing and move on, we'll try to make sure the images don't come together badly, but there's limited room to run.

If you don't want any of the pictures to be cropped, you have to select FIT-IN on the page, then you select those pictures (a blue frame will appear around them) and select above "automatic fitting" and then you will see how and where the white border appears.

If you want to change to a different size or paper than 10x15 glossy, you select the images you want to change, (you can select all with the button above on the left (select all) and then press the above button: "change format" then you will see a window appears, where it says "Do you want to order another size of the same picture". If you want to order the picture in 10x15cm and in another size, press "Yes", if you only want another size, press "No" and then all sizes and options available.


Regarding proportions

If you develop 35mm films, or have a larger camera, you are probably shooting in 2:3 aspect ratio, which is suitable for images in sizes eg 10x15 cm, 20x30 cm, 30x45 cm, etc.

If you have smaller cameras or phones, you may be taking photos in a ratio of 3:4, which is suitable for photos in sizes such as 10x13.5 cm, 15x20 cm , 18x24 cm , 30x40 cm , etc.

Phones also often take photos in extremely elongated proportions (like the shape of the phone) which doesn't really fit into any traditional photo format.

If you have pictures that are square, they are best suited to sizes like, 10x10 cm, 13x13 cm, 15x15 cm, 20x20 cm, etc.

These figures regarding sizes are in cm and are not accurate. Therefore, so-called bleeding is assumed, for example 10x15 is actually 10.2 cm x15.2 cm and 15x20 cm is actually 15.2x20.3 cm, etc. With this, it is much easier to put a picture in cardboard without a gap between the cardboard and the picture being visible.

If you want images of a certain size, but the images are in different proportions, the images will inevitably need to be cropped. When we print, we try to make sure that the pictures are not cropped badly (half a face, for example), but sometimes there is so much difference that it is not feasible to make a good picture in a standard size from a photo that has been cropped in an unusual way. If you don't want any of the images to be cropped, we can put the images in what we call FIT-IN, then none of the images will overlap, but there will be a white border on 2 sides to even out the proportions.

10x15 cm has been the standard photo size for the past few decades. If you buy albums with plastic pockets, they most likely have pockets for 10x15 photos. Sure, you can put 10x13.5 cm photos in those pockets too, but they don't fit as well.


Image size

For best results, your image must be 300dpi in print size. Always best to get the original photo, preferably not photos from Facebook or something like that, as the image quality has often been reduced or degraded significantly.



A photographer owns the copyright to a photo he has taken, and that right is valid for 70 years after the person's death.

It is therefore an offense if we copy photos without the photographer's consent. Please do not ask us to commit a crime. If you want to receive a photo that you do not own the copyright to, first talk to the copyright holder, his heirs, the Reykjavík Photographic Museum or the National Museum and get permission before you come to us.



Photos are produced in sizes that are slightly larger than the frame on the passeaprtout, so that there is no gap between the photos and the passepartout. This also applies to smaller images. The image is always slightly larger, like for example. 10x15 cm which is really 10.2x15.2cm. Always best to use matte/luster photos in frames. If glossy images are used, an ugly reflection can occur between the image and the glass/plastic.


Weatherproof or waterproof

There is a fundamental difference between a weatherproof camera/lens and a waterproof one. Weatherproof withstands rain, waterproof withstands submersion. Always be careful with weatherproof equipment and never submerge in water.


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Kristinn Ingvarsson Fujifilm X Photographer


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